Lamborghini Co-Branding

It was an interesting project that we had chance to provide a proposal to Lamborghini for co-branding headset products. We did a lot of research to extract the design spirit of Lamborghini and turned them into the forms of headsets.

Here are some other ASUS & Lamborghini co-branding products which were already launched on the market.

It’s an luxury co-branding example of Apple Watch & Hermès: fancy appearance and function with art craft.

And my role was to guide the direction of research and design process, review & input idea, and control the quality of the deliverables.

We focused on the 2 customer groups: Sport Earphone & Gaming headset.

We used Image Map method to do cross analysis. This is the chart of Sport headphone.

Headsets are among the most identity-representing consumer products – people who buy Lamborghini products want them be visible when they use them.

Here are some Sport Earphone ID proposal details:

We used Image Map method to do cross analysis. This is the chart of the other group-Gaming headset.

Here are some Gaming headset ID proposal details:

More color plan:

Although this project didn’t go to market due to business side issue, we still learned many experience about co-branding product design process. It became the foundation of the following co-branding projects in the near years.