For this project, my team cooperated with Korean sales & PM to come out an exclusive sub-brand & product. Since Korea takes big proportion of E-sport industries, we decided devote time and effort for Korean graphic card users.
My role was helping subordinates to achieve goals of every steps in both ID design & Brand design process. Our goal was to deliver a message - We value Korean market.
The tiger has been strongly associated with Korean people and Korean culture. Tiger is the most important mythical beast for Korean because they like its mighty and powerful image to remind people the past glory time. Tiger is not just an animal, but also an important symbolic meaning for their country and nation.
We took 3 directions of brand logo proposal: tattoo, tiger, and K-pop. The above part shows varied design possibilities of logo.
This is final version of logo. We combined the real tiger shape with simple outline to address its bold and powerful image. We used the same design method on the first initial of Korean Origin (KO).
I am responsible for the direction of all design process, review & input idea, and make sure the design output meet regional sales need.
Korean flag is composed by the Tai-Chi. The above part shows the final ID and its inspiration is Korean flag. We know that Korean people they love their country, so we took this as a selling point and discover many combination of ID designs & CMF (the below part). In the end the Tai-chi concept won by the vote of local sales/marketing.
The overall result was excellent: Korean annual sales volume was increased 35% in 2020, and we took more worldwide order in the upcoming year because local sales knew that we listen to their voice and had more willing to sell our related products.